Marketing Manager
Washington DCAll locationsWashington DCNew YorkCharlottesville, VA On-site
$95,600–$127,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
At CFA Institute, we're looking for a Marketing Manager to help drive prospect acquisition, brand awareness and market growth, with an immediate focus on the United States and Canada. You will take ownership of developing and executing audience-led, integrated marketing campaigns that connect our offerings with the right audiences. Working within a global marketing team, you will combine market insight, commercial thinking and hands-on campaign delivery to support CFA Institute's wider growth ambitions. This is an opportunity to bring your expertise to a strategically important area of our business, helping us strengthen our approach to marketing across the Americas.
What you'll bring
- At least 7 years of experience in market-led integrated marketing campaigns experience.
- Investment/Finance industry experience
- Proven experience developing and executing multi-channel marketing campaigns that generate qualified leads and deliver measurable business results.
- Strong expertise in prospect acquisition and growth marketing, with clear examples of increasing audience reach, lead quality or pipeline contribution.
- Demonstrable experience using customer insights, market intelligence and audience segmentation to create targeted marketing campaigns.
- Strong knowledge of digital marketing channels and how to combine them effectively within integrated campaigns.
- Experience managing marketing activity across complex, cross-functional organisations.
- Strong analytical skills, with the ability to interpret campaign performance and translate insights into actionable improvements.
- The confidence to manage campaigns independently while collaborating closely with colleagues and stakeholders across different locations.
- A proactive, commercially minded approach, with the drive to identify opportunities and turn ideas into action.
- A bachelor's degree in Marketing, Business, Communications or a related field.