Associate Director, Social Media (Remote US)
Atlanta, GA, United StatesAll locationsAtlanta, GA, United StatesRemote - United StatesIrvine, California, United StatesPhiladelphia, Pennsylvania, United StatesLos Angeles, California, United StatesDallas, Texas, United StatesNew York City, New York, United StatesBoston, Massachusetts, United States Remote
$100,000–$135,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! Associate Directors are the most important people at Directive. They are directly responsible for strategic excellence in their zone of genius and developing their team of social strategists. As an Associate Director in one of our most creative divisions, you have the opportunity to help shape both our product and culture.
What you'll bring
- 2+ years people management experience
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta
- Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, ctv and more
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Ability to delegate to team members to ensure joint success
- Ability to de-escalate client fires and more importantly, proactively prevent fires from starting!
- Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious