Full-time jobs in Madison, WI

About the role

While this position is remote, we're looking for candidates that live in the U.S. This is to facilitate communication and coordination with internal teams and clients. Paid Media Specialists at The Digital Ring are instrumental in developing, executing, and managing campaigns based on client goals, opportunities, competitors, and budget. Focusing on paid search and paid social platforms, these specialists are tasked with creating a holistic, full-funnel strategy for their accounts, pinpointing the channels, tactics, and technology needed to drive our clients’ organizations forward. In addition to campaign strategy and setup, our Paid Media Specialists also manage reporting, analyzing data and conducting ongoing optimizations as needed. They put in the work to think like our clients and their audiences, understand their industry and competitors, and get to know their specific products or services. They’re expected to run our clients’ campaigns strategically and carefully, with the clients’ best interest in mind. Paid Media Specialists also interface with clients during calls and virtual meetings, providing campaign updates and recaps. The ideal candidate should have a firm grasp on all aspects of paid media, and the ability to answer client questions, share insights and reasoning, and educate confidently. As the digital media landscape constantly evolves, these specialists are also expected to stay on top of the latest trends.

What you'll bring

• Completed a degree in Business, Marketing, Communications, Development, or a similar field of learning — or commensurate experience
• Proven success with paid search and social campaigns, specifically Google and Facebook ads
• Deep understanding of the various paid digital advertising platforms in paid search, display, social, and video
• Extensive experience and understanding of Google Tag Manager and Google Analytics — specifically the setup, implementation and testing of conversion actions, sales, and transactional data
• Working knowledge of search engine optimization principles, email marketing, and customer relationship management platforms
• Strong business knowledge of B2B and B2C sales processes, revenue/acquisition models, and media mix planning
• Excellent organizational skills with an unmatched attention to detail: both qualities serve you well in juggling competing, high-stakes priorities
• Exceptional communication skills, both in written and verbal form — this includes the ability to present your ideas concisely and persuasively to clients and internal team members
• Data reporting and analytical skills: the ability to identify, interpret, and use marketing analytics to develop creative strategies
• Must be resilient and positive — even in difficult situations (attitude is everything here at TDR)
• Must be able to respond positively to and learn from constructive feedback
• Experience with data visualization platforms (Google Data Studio, Tableau, etc.) is preferred

Locations