Market Engagement & Communications Lead
Berkeley, California, United StatesAll locationsBerkeley, California, United StatesSan Francisco, CA Hybrid
$125,000–$140,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
NEX CA is seeking an experienced marketing leader and storyteller to help create new channels for startups across our long-standing portfolio of programs. These programs include CalSEED, which provides grant funding and wraparound services for the earliest-stage entrepreneurs; CalTestBed, which pairs startups with experts within universities and national labs to validate technologies; and PowerForward, which awards large grants to scale up battery manufacturing with partnerships for workforce development and community benefit. In total, these programs have supported 200 entrepreneurs across California over the past decade. This is a pivotal point in the evolution of NEX CA programs as regulatory, market, and funding landscapes shift rapidly in the clean energy space. To respond to the needs of clean energy entrepreneurs today, we are developing new program offerings that will connect startups directly with the customers and partners that will allow them to commercialize at scale through corporate matchmaking, curated events, and commercial deployment support for our portfolio. The Market Engagement & Communications Lead will design, launch, and execute campaign messaging across three distinct audiences: startups in our portfolio, corporate enterprise buyers, and external funding partners. This role will drive both the market positioning and campaign execution for our new customer-connection service. The Lead will market these offerings to startups to maximize participation, pitching corporate decision-makers to secure their involvement in matchmaking events, and crafting the overarching impact narrative to highlight program success to funders and prospective sponsors. Reporting Relationship: This role will initially report to the Head of Programs but may later report to the Director of Commercialization & Corporate Partnerships. This is a hybrid position based in the San Francisco Bay Area, with an expectation to work out of our Berkeley office a minimum of two designated days per week (Tuesdays and Thursdays) . Relocation assistance is not available for this role.
What you'll bring
- 5+ years of experience in market engagement marketing, communications, or multi-stakeholder storytelling within climate tech, open innovation, venture capital, or tech accelerator
- Track record of tailoring communications for distinct groups: entrepreneurs, corporates, and institutional funders/sponsors
- Prior experience working within California clean energy or policy ecosystems
- Strong dedication to New Energy Nexus's mission, with a demonstrated understanding of and alignment with organizational goals
- Excellent copywriting, campaign architecture, and visual narrative skills
- Ability to story-tell and produce content that simplifies complex narratives for broader accessibility and understanding
- The ability to develop and execute a strategic communication plan that aligns with the organization's mission and objectives
- Proficiency in using digital platforms, social media, and email marketing tools to reach and engage target audiences
- Proficiency in website content management systems (CMS) and website design principles to increase website traffic and improve user experience
- Knowledge of event planning and management, including logistics, promotion, and audience engagement strategies for virtual events
- Strong project management skills, with experience setting project scope and timelines, collaborating with people with different backgrounds, and tracking progress against goals
- Strong understanding of communication analytics tools to track and assess the impact of communication efforts