Director of Ecommerce
Berkeley, California, 94710, United States Hybrid
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About the role
The Director of Ecommerce drives the vision, strategy, and growth of online sales and digital marketing across Amazon, DTC, and national and regional retailer websites. This role is responsible for developing and executing strategies to enhance GU’s presence, optimize consumer digital experiences, and achieve ecommerce revenue targets. The Director of Ecommerce owns DTC and Amazon as main drivers of our business, manages emerging sport specialty online channels such as The Feed and Fleet Feet Sports, and ensures a unified and dynamic brand experience throughout. This role is a hybrid-position and will be required to work from our Berkeley HQ Tuesdays-Thursdays.
What you'll bring
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years of experience in ecommerce, including 2+ years in a leadership capacity
- Demonstrated experience owning P&L, budget, or trade-spend responsibility for a digital retail channel.
- Experience growing brands with major retail partners (e.g., Amazon, Target, Walmart, etc.) at a strategic account level.
- Strong knowledge of Amazon Seller Central/Vendor Central.
- Experience with Shopify Plus.
- Proficiency in digital marketing tools (Google Analytics, Meta Ads, Amazon Ads).
- Excellent analytical and organizational skills.
- Demonstrated relational intelligence, ability to build trust and navigate complex challenges with positivity and grace.
- Excellent interpersonal communication skills.
- preferably in CPG or nutrition/health categories.