Senior Ad Manager
6000 Monroe Rd, Charlotte, North Carolina 28212All locations6000 Monroe Rd, Charlotte, North Carolina 28212Hendrick Automotive Group On-site
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About the role
This role is a teammate in the Hendrick Automotive Group Marketing Department and serves as the day-to-day contact for a group of selected dealership locations. Advertising mediums that are currently leveraged, which this role will be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites. In addition to understanding website best practices, this role is responsible for overseeing website performance, merchandising, UX, and overall functionality. On special occasions, there are nonrecurring/one-off projects. If asked, this role will serve as a project manager for these, including planning and coordinating multiple presentations, disseminating information, and organizing events.
What you'll bring
- Supervisory Responsibilities: While this position has no direct supervisory responsibilities
- the candidate must possess excellent project management, strategic thinking, and analytical skills.
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Experience in OEM/manufacturer sales, marketing, or account management.
- Experience working with an automotive marketing agency or automotive vendors.
- Strong relationship-building and relationship-management skills, with the ability to build trust and maintain long-term partnerships.
- Experience with data analysis, data science, dealership operations, or automotive business processes.
- A strong understanding of the automotive industry, including dealership operations and manufacturer relationships.
- A passion for cars and the automotive industry is a plus, but not required.
- Familiarity with digital advertising and marketing
- preferably within the automotive industry.