Assoc Manager, Email Marketing
Stamford, Connecticut, United States Hybrid
$65,000–$90,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
The Associate CRM Marketing Manager manages the end-to-end execution and optimization of email marketing campaigns that drive audience engagement, retention, and subscriber growth. This role owns priority campaigns from planning through deployment and reporting, while developing expertise in segmentation, personalization, automation, and lifecycle marketing. The Associate Manager also serves as a key day-to-day partner to cross-functional teams and provides tactical guidance to Email Marketing Coordinator on campaign execution, content selection and prioritization, email best practices, quality assurance, and optimization opportunities to improve campaign performance.
What you'll bring
- 3-5 years of experience in email marketing, CRM or lifecycle marketing
- Hands-on experience building, QA'ing, deploying, and optimizing campaigns within an enterprise ESP or customer engagement platform
- Experience with segmentation, personalization, A/B testing, dynamic content, and marketing automation.
- Comfort analyzing customer and audience data to inform segmentation, targeting, personalization, and testing results into actionable recommendations.
- Strong understanding of email creative best practices, including content hierarchy, messaging, CTA strategy, and mobile-first design.
- Strong project management, communication, and organizational skills, with demonstrated ability to manage campaigns from planning through deployment.
- High attention to detail and ability to manage multiple campaigns and deadlines simultaneously.
- The Company reserves the right to change in-office requirements at any time.
- Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
- Experience with additional owned CRM channels, such as push notifications and landing pages, is a plus.
- Familiarity with AI tools for marketing, content development, and workflow efficiency, as well as Adobe Photoshop for basic creative editing and asset optimization, is preferred.
- Basic HTML/CSS knowledge is a plus.