Lead - Client Marketing Strategist
Columbus, OH Hybrid
Salary not listedJobFig found this opening at its original source and checks that it remains available.
About the role
The Lead - Client Marketing Strategist is responsible for the development and implementation of client-facing marketing and loyalty strategies for assigned portfolios that drive incremental and profitable results to achieve financial targets. This role combines data-driven insights, pre-existing marketing strategies, and client partner expertise to drive a holistic marketing calendar that delivers value for our cardmembers, brand partners, and our organization. Essential Job Functions • Develops and implements client-facing marketing and loyalty strategies that drive incremental and profitable results to achieve financial targets. Ensures adherence to bank compliance standards and collaborates with cross-teams. Develops joint marketing funds and supports ongoing campaign reviews, leveraging industry insights to guide strategies with organizational agility. - (35%) Supports annual volume forecasts for assigned portfolios and tracks against budget, advising on changes to strategy to achieve annual budget. - (25%) Manages strategic partnerships internally and externally to influence marketing strategy and execution, with roadblocks elevated to Sr. Manager. - (20%)
What you'll bring
- Marketing Strategies
- 8-10 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, or related experience.
- Skills • Strategy Development
- Data Analysis
- Data Interpretations
- Test Marketing
- Business Storytelling
- Brand Positioning
- Relationship Management
- Fund Marketing
- Marketing Analytics
- Client Management