Marketing jobs in Columbus, OH

About the role

The Consumer Bank Checking Acquisition & Marketing Analytics team is looking for a Business Analytics Manager to drive consumer household and checking portfolio growth. This role is for a player coach – someone who is equally comfortable mentoring analysts and personally pitching in to build out the campaign files, dashboards, and account and program valuations needed to enable the business to operate. This person will lead campaign strategy and audience design, checking and household growth forecasting, marketing spend forecasting for a multi-million dollar annual budget, and performance analytics that enable the business to connect marketing spend to measurable outcomes. This person will also lead the construction of business cases for the Checking Business and Performance Marketing teams covering new products, services, capabilities, and marketing channels. This role provides a unique opportunity to shape the future of Consumer Banking acquisitions and deliver measurable business outcomes, while growing net new households for KeyBank.

What you'll bring

• Bachelor's degree in computer science, Economics, Finance, Financial Mathematics, Statistics, or the Natural Sciences (required) or
• A minimum of 5 years of relevant experience and a bachelor's degree (required) or
• Skill in using Microsoft Excel and PowerPoint for data presentation
• Ability to write queries or code including complex joins
• Ability to use business intelligence and data visualization tools to tell impactful stories with data
• Ability to work with analytical programming languages for data analysis like Python, R, SQL, Java
• Understanding of process flow and automation
• Ability to work with big data
• Ability to navigate data warehouse and/or data supply chain
• Excellent written and verbal communication skills
• develops writing skill in others
• Recognizes the need to deliver the right message at the right time through the right channel

Locations