Associate Director, Patient Marketing Strategy - Neuromuscular Disease
East Hanover, NJAll locationsEast Hanover, NJCambridge (USA)Cambridge, MA Hybrid
$152,600 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
As the Associate Director, Patient Marketing Strategy, you will develop and execute patient-focused marketing initiatives that support disease awareness, engagement, and launch readiness, helping translate patient, caregiver, and advocacy insights into meaningful educational and marketing programs. This position will be located in East Hanover, NJ or Cambridge, MA and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 20% travel as defined by the business (domestic and/or international).
What you'll bring
- Bachelor’s degree in related field.
- Minimum of 5 years of experience in commercial marketing with either rare disease, specialty, neurology, neuromuscular, genetic testing, or complex chronic condition patient marketing experience.
- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale.
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global.
- Experience developing patient and caregiver disease-state education, unbranded and branded patient campaigns, support programs, or community engagement strategies.
- Demonstrated experience partnering with patient advocacy organizations, patient communities, caregivers, and external stakeholders in a compliant, patient-centered way.
- Experience with patient journey optimization, behavioral insight generation, segmentation, digital engagement, CRM, social/community listening, or omnichannel patient activation.
- Pre-launch and launch experience, including market shaping, patient activation, treatment-readiness planning, and cross-functional launch execution.
- Master of Science and/or MBA
- Multi-functional experience in pharmaceutical or healthcare
- Asset Management, Commercial Excellence, Cross-Functional Collaboration, Influencing Skills, Leadership, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management