Digital Account Manager
Alpharetta, GAAll locationsAlpharetta, GAUS On-site
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About the role
The Digital Account Manager plays a pivotal role in building and strengthening relationships with lottery customers, supporting the goals of both Scientific Games and its customers. This position manages all aspects of the client relationship, ensuring effective use of Scientific Games’ interactive programs, such as players clubs and loyalty rewards initiatives. The role is responsible for the strategy, daily operations, and continuous improvement of loyalty initiatives, encompassing comprehensive planning, execution, financial management, analysis, and optimization. The Digital Account Manager is essential in enhancing player engagement, managing operational efficiency, and delivering valuable insights that align with business and financial goals. Through collaboration and proactive engagement, the Digital Account manager drives mutual success for Scientific Games and the lotteries, while fostering long-term player loyalty.
What you'll bring
- 5+ years of experience in loyalty program management, account management, or digital marketing
- o Strong project management and relationship-building abilities with a focus on operational and financial efficiency.
- o Proficiency in CRM systems and loyalty management platforms.
- o Excellent communication and organizational skills, with a client-focused approach.
- o Ability to work collaboratively across internal teams and with external partners.
- o Track record managing multiple projects simultaneously with a focus on deadlines, quality, and measurable outcomes.
- o Lottery or gaming industry experience.
- o Experience in loyalty programs/marketing, player engagement, or customer experience management.
- o Knowledge of interactive gaming solutions and digital loyalty platforms.
- o Demonstrated success in optimizing program performance through data-driven insights.
- Bachelor’s degree in Business Administration, Marketing, or a related field, preferred.
- preferably within the gaming, lottery, or similar industries.