Social Media Manager
Dubai, 10000, United Arab Emirates Hybrid
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About the role
We're looking for a Social Media Manager to own content strategy and execution across channels, with a focus on Instagram, TikTok, Facebook, and YouTube Shorts. We're at an inflection point - moving from ad-hoc content to becoming a true content machine, with short-form video at the center. This is a hybrid strategist/creator role: you'll set the content direction and calendar, but you'll also be hands-on - filming, scripting, and hopping on camera yourself when needed. You'll work with a videographer and editor to scale production, but the creative instinct and platform fluency need to come from you. We need someone who is genuinely, chronically online - who lives inside these platforms, spots trends before they peak, and knows intuitively what will and won't work. We're looking for a Social Media Manager to own content strategy and execution across channels, with a focus on Instagram, TikTok, Facebook, and YouTube Shorts. This is a hybrid strategist/creator role: you'll set the content direction and calendar, but you'll also be hands-on - filming, scripting, and hopping on camera yourself when needed.
What you'll bring
- You'll work with a videographer and editor to scale production, but the creative instinct and platform fluency need to come from you.
- 4-6+ years of experience in social media management, content creation, or a related field, with a track record of growing short-form video channels
- A genuine, demonstrable presence in social media culture - you follow trends closely and have strong instincts for what performs
- Hands-on content creation skills: comfortable scripting, filming, and being on camera (portfolio/reel required)
- Experience managing freelancers or external production resources
- Strong understanding of platform-specific best practices (Instagram Reels, TikTok, YouTube Shorts, Facebook)
- Data-informed approach - comfortable using platform analytics to guide content decisions
- Excellent communication and project management skills
- able to balance strategic thinking with day-to-day execution
- A strong sense of brand voice and ability to adapt tone across platforms
- Video editing skills (CapCut, Premiere, or similar)
- Existing personal following or creator experience