Jobs in Ottawa, Canada

About the role

As a leader, you will coach each owner's craft and partner closely with peer managers in Customer Advocacy and Customer Education to represent a cohesive, shared view of the customer journey.

What you'll bring

• Our Lifecycle Marketing team owns how customers experience SurveyMonkey after they sign up.
• We're looking for a senior Lifecycle Marketing leader to drive customer success from first activation through renewal and expansion by owning the team's strategy and day-to-day operations.
• You'll bring deep, hands-on expertise in the email channel — we run our lifecycle programs on Iterable, with HubSpot supporting prospect-facing engagement — and set a cohesive strategy across activation, retention, and expansion.
• This role reports to the Director of Product and Lifecycle Marketing and manages the individual contributors who own Email Marketing and Customer Marketing.
• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers
• Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing.
• We’re looking for real ownership of what drives channel performance even when a marketing ops team owns build and send.
• A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes.
• A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
• Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications.
• familiarity with HubSpot (we use it for prospect-facing engagement).
• Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.