Senior Paid Social Manager
Ottawa, Ontario, CanadaAll locationsOttawa, Ontario, CanadaSan Francisco, California, United StatesPhoenix, Arizona, United StatesToronto, Ontario, CanadaLos Angeles, California, United StatesDenver, Colorado, United StatesSalt Lake City, Utah, United StatesAtlanta, Georgia, United StatesChicago, Illinois, United StatesHouston, Texas, United StatesPortland, Oregon, United StatesNew York City, New York, United StatesVancouver, British Columbia, CanadaSan Diego, California, United StatesWashington, D.C., Washington, D.C., United StatesSacramento, California, United StatesJacksonville, Florida, United StatesSeattle, Washington, United StatesMexico City, MexicoAustin, Texas, United States On-site
Salary not listedJobFig found this opening at its original source and checks that it remains available.
About the role
We're seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging social platforms. This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies.
What you'll bring
- 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
- Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
- Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience
- Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
- Experience with attribution models and incrementality testing
- able to pressure-test data and validate what actually drove performance before scaling
- In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals
- Comfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what's possible
- Excellent analytical skills with proficiency in data visualization tools
- Track record of cross-functional collaboration and stakeholder management
- Google Tag Manager experience
- Familiarity with mobile app marketing and app store optimization