Jobs in Portland, OR

About the role

As a CRM Marketing Specialist, you'll be responsible for building, executing, and optimizing email, SMS, and automated marketing campaigns through HubSpot. You'll manage campaigns throughout the customer journey, ensuring accurate audience segmentation, workflow automation, personalization, and reporting.

What you'll bring

• 2-3 years of experience in CRM, lifecycle marketing, marketing automation, or a related marketing role.
• HubSpot Expertise: Hands-on experience building and managing campaigns, workflows, lists, and automation in HubSpot.
• Salesforce Knowledge: Working knowledge of Salesforce CRM and its integration with marketing automation platforms.
• Lifecycle Marketing: Experience developing and executing customer lifecycle strategies that drive engagement, retention, and repeat business.
• Analytical Skills: Ability to interpret campaign performance data and translate insights into actionable recommendations.
• Organization & Collaboration: Strong organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across teams.
• HubSpot: Proficiency using HubSpot Marketing Hub and CRM to build, manage, and optimize campaigns.
• Marketing Automation: Experience creating workflows, automated customer journeys, and lifecycle campaigns.
• Audience Management: Knowledge of customer segmentation, dynamic lists, and personalization strategies.
• Reporting & Analytics: Ability to analyze campaign performance, build reports, and leverage data to optimize results.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Benefits