Web Operations Manager
Lehi, United States Hybrid
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About the role
Vasion is seeking a Web Operations Manager who embodies our core values and is excited to make an impact on our team. This role is remote, or hybrid for candidates within commuting distance of one of our offices in St. George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of Vasion's public-facing web properties. The role is responsible for hands-on execution across the web stack: building and publishing webpages in the CMS, owning technical SEO and AEO/GEO content structuring, running the conversion rate optimization and personalization programs, governing multi-brand domain strategy and redirects, and maintaining site performance against Core Web Vitals. As the operational lead of the web team, this role runs standups, sprint planning, and prioritization meetings, builds and maintains the web roadmap, and serves as the primary point of contact for any stakeholder engaging the web function. Daily partners include web developers, UX/UI designers, content, customer marketing, growth marketing, and regional marketing managers.
What you'll bring
- 6–8 years of experience in web optimization, web operations, or a closely related discipline
- Demonstrated proficiency managing content and structure inside a modern CMS
- Hands-on technical SEO experience — schema, structured data, crawlability, site speed, and on-page optimization
- Proven ability to structure and build web content so it is reliably picked up, cited, and recommended by AI and large language models (AEO/GEO content patterns, entity modeling, structured data)
- Experience with web analytics and experimentation tools (GA4, Adobe Analytics, VWO, Optimizely, Adobe Target, or comparable)
- Working knowledge of HTML and CSS
- Strong analytical skills with a data-driven approach to identifying opportunities and validating outcomes
- Excellent communication and interpersonal skills, with a proven ability to build cross-functional relationships and influence stakeholders at all levels
- B2B SaaS or technology industry experience
- Agile/Scrum project management experience — leading standups, sprint planning, prioritization meetings, and building/maintaining product or program roadmaps
- Familiarity with GitHub and modern web deployment workflows (pull requests, branching, staging/production deploys)
- GA4 certification