Marketing jobs in Austin, TX

About the role

The Senior Segment Marketing Manager owns Biopharma segment strategy, positioning, brand development, external expert networks, content strategy, and commercial enablement.

What you'll bring

• Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
• 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
• Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
• Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
• Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.
• Ability to travel up to 35% globally, including customer engagements, scientific conferences, advisory boards, commercial meetings, and business planning activities.
• Experience commercializing multi-product solutions or integrated workflow offerings.
• Experience working with global life sciences or biopharma customers across multiple geographies.
• Additional language proficiency beyond English.
• Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
• Learn more about our benefits at Danaher Benefits Info.
• At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce.

Benefits

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