Marketing jobs in Pittsburgh, PA

About the role

As a Senior Brand Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; Tysons Corner, VA; Philadelphia, PA; or Houston, TX. PNC is seeking a Brand Marketing Lead Senior to help define, build and activate a strategic pillar within the PNC brand. This role sits within Brand Marketing and will work in close partnership with PNC’s Corporate Responsibility organization to identify, shape and amplify the investments, partnerships, programs and outcomes that demonstrate how PNC delivers meaningful impact in the communities it serves. This is a highly entrepreneurial marketing role for a versatile brand builder who can create clarity and momentum around an opportunity. The individual will translate enterprise priorities, audience needs and credible proof points into a differentiated value proposition, compelling brand narrative and integrated activation strategy. Working across Brand Marketing, Corporate Responsibility, Corporate Communications, channel teams, regional partners and lines of business, the Brand Marketing Lead Senior will architect and mature the pillar through the PNC brand lens. The role will establish its strategic positioning, narrative architecture and activation model, then bring it to life through integrated campaigns, content, partnerships and experiences that strengthen PNC’s relevance, trust and brand distinction. The successful candidate will be a strategically minded, creatively fluent marketer with a proven ability to build and develop brand platforms. They will bring deep audience curiosity, integrated marketing expertise and strong creative judgment, along with the ability to translate complex enterprise priorities into a clear strategic proposition, compelling brand narrative and meaningful audience experiences that strengthen PNC’s relevance and distinction.

What you'll bring

• 8–10+ years of experience in integrated marketing, brand strategy, brand platform development, content marketing, corporate reputation or a related discipline.
• Demonstrated experience building a new brand proposition, strategic platform, marketing capability or activation model from the ground up.
• Experience developing audience-led positioning, value propositions, narrative and messaging architecture and integrated activation strategies.
• Demonstrated ability to connect organizational actions, partnerships or investments to credible, audience-relevant brand stories and integrated campaigns across owned, paid, social, digital, experiential, local and internal channels.
• Proven ability to counsel senior stakeholders, lead complex cross-functional work and influence decisions without direct authority.
• Experience managing internal creative resources and/or external agency partners from strategy and briefing through execution.
• Demonstrated curiosity and working fluency with AI-enabled marketing tools, with the judgment to apply them responsibly to enhance strategic thinking, creative briefing, and marketing effectiveness.
• Bachelor’s degree in marketing, communications, journalism, public relations or a related field, or equivalent professional experience.
• PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.

Benefits

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