AEG Worldwide Verified 14h ago
Senior Data Analyst – Paid Media
Los Angeles, CA On-site
Salary not listedPaySalary not listed
TypeFull-time
Work settingOn-site
Verified listing
JobFig found this opening at its original source and checks that it remains available.
About the role
This role is responsible for pulling, transforming, and modeling campaign data from those ad platforms and joining it with other data sources to build a unified view of performance. The analyst will design scalable data models and automated reporting that measure campaign effectiveness and surface opportunities to optimize budget allocation, audience targeting, creative, and customer acquisition. The role also turns findings into clear, practical recommendations that drive ticket sales, event awareness, and brand initiatives.
What you'll bring
- BA/BS degree (4-year) in Computer Science, Data Science, Statistics, Mathematics, Economics, Business, Marketing, or a related quantitative field
- 4–6 years of experience in data analytics, business intelligence, or a similar role, with exposure to paid media or digital marketing data on the client, publisher, or agency side
- Advanced SQL skills and experience pulling, transforming, and analyzing large, complex datasets
- Strong ability to build data models, data flows, and ETL/ELT pipelines using SQL and/or Python, bringing together data from multiple media channels into a scalable, automated insights reporting structure
- Proficiency in BI and data visualization tools such as DOMO, Looker Studio, Tableau, or similar, with strong dashboard design and data storytelling skills
- Working knowledge of paid media data and performance metrics, including impressions, CTR, CPC, CPA, conversion rate, and ROAS, across platforms such as Meta, Google Ads, and TikTok
- Familiarity with tracking infrastructure such as GA4, Google Tag Manager, pixels, Conversions API, UTMs, and server-side tracking
- Experience applying statistical methods to performance benchmarking, attribution modeling, and media mix modeling (MMM)
- Understanding of the ad tech and Martech landscape (programmatic buying, DSP/SSP, audience management, ad serving, social buying platforms), and of privacy regulations’ impact on measurement, including cookie-less tracking and multi-touch customer journeys
- Ability to clearly communicate insights and recommendations to technical and non-technical stakeholders, and manage multiple cross-functional projects at once
- Experience with Salesforce Marketing Cloud Intelligence (formerly Datorama) or similar marketing data integration platforms is a strong plus
- This position is not eligible for a bonus under the current bonus plan requirements.
Benefits
401(k)Health Savings Account (HSA)Life InsurancePaid HolidaysParental LeaveVision Insurance