Partner Marketing Manager
Raleigh, North Carolina, United StatesAll locationsRaleigh, North Carolina, United StatesSan Francisco HQSan Francisco, California, United StatesNew York, New York, United States Hybrid
$116,616–$160,800 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for partners across key product areas. This is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing that drives real pipeline.
What you'll bring
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
- Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
- Experience at a high-growth technology company
- Experience in payments, financial technology, Credit, Lending, or Banking
- Background in partner enablement, revenue enablement, or sales enablement
- Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce)