Head of Marketing– D-PLEX100
Raleigh, NC Hybrid
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About the role
Azurity Pharmaceuticals is a privately held specialty pharmaceutical company focused on innovative products that meet the needs of underserved patients. Within the Surgical Business Unit — our hospital-focused, targeted-delivery specialty business — we are preparing to launch D-PLEX100, a locally administered, extended-release surgical anti-infective for the prevention of surgical site infection. We are seeking a Head of Marketing (Senior Director) to own US brand strategy and launch for D-PLEX100. Reporting to the VP, NA Commercial Brand Executive for Oncology, this individual is the US marketing lead for the asset — responsible for brand strategy, positioning, launch planning and readiness, and in-line execution across the hospital and surgical setting. D-PLEX100 is an inpatient, DRG-reimbursed product whose adoption is governed at the account level by institutional Pharmacy & Therapeutics (P&T) committees; success depends on winning formulary approval and building protocol-level demand, not on individual prescribing alone. The role leads a small brand team, directs external agencies, and partners closely with Market Access/HEOR, Medical Affairs, Sales, Regulatory, and Program Management to bring a differentiated, reimbursement-dependent hospital product to market. This role has two direct reports — a Director, Brand Marketing (primarily, but not limited to, in-line HCP marketing execution and campaign/agency management) and a Senior Manager, Brand Marketing – Institutional (primarily, but not limited to, institutional and account-facing materials, congress and KOL logistics)
What you'll bring
- sit
- Bachelor's degree in Marketing, Life Sciences, Business, or a related field required
- 12+ years in the pharmaceutical or biotech industry, including 6+ years of US in-line marketing and launch experience.
- Experience marketing DRG-reimbursed inpatient or hospital-administered products where institutional P&T / formulary access governs adoption.
- Prior people-management experience, with a track record of hiring, developing, and leading marketing talent.
- Proven ownership of brand strategy and launch for one or more products, including positioning, integrated planning, and cross-functional execution.
- Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach.
- Strong cross-functional leadership and communication skills, including the ability to align a field force and external agencies around a single brand strategy.
- Experience partnering with Market Access/HEOR, Medical Affairs, Sales, and Regulatory on compliant promotional and educational content.
- Willingness to travel ~20–30% (including conferences, sales meetings, and field rides).
- Must be able to sit for long periods of time
- While performing the duties of this job, the employee is frequently required to stand