Account Based Marketing Manager
Raleigh, NC On-site
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About the role
We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and scale our ABM program. As a founding member of this function, you will own our ABM strategy and execution end-to-end within your target account list — from campaign design to execution and performance measurement. You will partner 1:1 with Account-Based Sellers to drive velocity on existing deal cycles and expand our footprint within key industrial and commercial segments (e.g., Manufacturing, Gaming/Hospitality). The right candidate is deeply curious, hands-on, analytical, and adept at balancing strategic vision with executional detail. You aren’t here to turn the crank on an existing machine; you are here to build the engine, design the motion, and set the standard for how we win. Elite Cross-Functional Orchestration: This role requires elite internal navigation across Sales, Customer Success, Product, Marketing, and RevOps. You are expected to be the connector who connects the dots across teams and proactively surfaces friction in the customer journey. You will keep marketing tightly synced with what sellers are actually working on "in motion," ensuring that our assets and campaigns are deployed in lockstep with live deal cycles.
What you'll bring
- 3-5 years of experience in ABM, field marketing, or sales acceleration.
- You have a history of working "shoulder-to-shoulder" with sales to create pipeline and accelerate complex B2B deals.
- Strong understanding of ABM platforms (AdRoll, Demandbase, etc) and CRM systems (Hubspot).
- You know how to leverage ABM platform intent data to prioritize accounts that are showing early buying signals.
- Partner with RevOps to create pipeline views in Hubspot that help the team understand stages of engaged (pre-pipeline) accounts, drivers of influenced pipeline, and drivers of stalled deal acceleration.
- You are an entrepreneurial self-starter who is comfortable with ambiguity.
- You thrive in a fast-paced environment and want to build a program, not just run a pre-existing one.
- You don’t wait for sales to ask for help.
- You have the intuition to look at your target accounts, spot a gap, and proactively design a marketing play to fix it.
- Exceptional communication and presentation skills.
- You can confidently challenge the status quo and articulate complex strategies to both sellers and leadership.
- Bachelor's Degree or equivalent experience in a related field