Jobs in Richmond, VA

About the role

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. We are seeking a Paid Digital Marketing Specialist to support and execute our paid digital marketing programs across multiple channels. This role will work in close partnership with the Senior Paid Digital Marketing Manager and will be deeply involved in the day-to-day management, optimization, and scaling of paid media campaigns. This role is ideal for a strong executor who is detail-oriented, analytically minded, and eager to grow into greater ownership. You will help manage campaigns in-platform, support creative development, coordinate affiliate programs, and ensure smooth execution across channels while learning how high-level paid media strategy is built and scaled. This role will have meaningful ownership over execution and optimization, with pathways to increased responsibility over time.

What you'll bring

• Hands-on experience executing paid media in-platform is required.
• 2–4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
• Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
• Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
• Experience supporting budget management and pacing across multiple channels.
• Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
• Experience supporting A/B testing and performance optimization efforts.
• Strong copy instincts and an eye for performance-oriented creative.
• Comfortable operating in both DTC and B2B environments.
• Excellent organizational skills with strong attention to detail and follow-through.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication skills and comfort working cross-functionally.

Benefits