Paid Search Growth Marketing Manager - US
Boston, Massachusetts, United States Hybrid
$93,500–$110,000 a yearJobFig found this opening at its original source and checks that it remains available.
About the role
You'll own the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high-quality B2B leads for Sales. You'll also help shape how Perk shows up in AI answer engines, partnering with our SEO team on AEO. This is a hands-on role for someone who is strong on data, curious about AI, and comfortable working across Marketing and Sales. At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work. You'll own the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high-quality B2B leads for Sales. This is a hands-on role for someone who is strong on data, curious about AI, and comfortable working across Marketing and Sales.
What you'll bring
- 4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency.
- Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
- Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
- Experience managing B2B lead generation campaigns at scale.
- Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
- Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
- Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
- Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.
- Experience with AEO and an understanding of how AI answer engines find and cite sources.
- Basic knowledge of SEO and how it relates to paid search strategy.
- Previous experience at a B2B SaaS company or high-growth startup.
- Experience in Travel, FinTech or expense management.